EXP Brasil Brand Aɣawas n tecreḍt sɣur Mateus Matos Montenegro d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2020

EXP Brasil Brand Aɣawas n tecreḍt

sɣur Mateus Matos Montenegro

Amsaɣ: EXP Brasil

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #87730

Snirem Tanfiwin Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef EXP Brasil Brand Aɣawas n tecreḍt

Aɣawas n tecreḍt EXP Brasil yekka-d si yimezwayen n teddukkla d tmaṭṭut n tkebbanit-a. Yesseqdec aserwes gar tatiknulujit d wuɣawas deg isenfaṛen-nsen akked tudert n lektub. Aferdis atipugrafik yettmettil-d addukkul d tezmert n tkebbanit-a. Aɣawas n usekkil X d aẓidan yeddukulen maca aḥfiḍ aṭas yerna d atiknuluji. Tacreḍt tettmettil-d tudert n lektub, s yiferdisen deg yisekkilen, di tallunt tayebrant d tweẓgi i yesseddukkulen imdanen d wuɣawas, aferdis d usmad, amraray d utiknuluji, aḥfiḍ d uẓidan, aɣelsan d udmawan.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

EXP Brasil Brand Aɣawas n tecreḍt d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. EXP Brasil Brand Aɣawas n tecreḍt ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Tigejdiwin & Akemmus: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tibzimin: Architecture, brand, logotype, engineering, contruction, design
Tasnakta n Ufares: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Asewḥel n Usnulfu: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Anadi: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Aseḥbiber: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Tanzagt n Usenfar: The project started February 2018 and ended in January 2019
Tanila n Umahil: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Igmamen n Terbaɛt: Mateus Matos Montenegro