Beautiful Life Aṭṭas n Tikci n Tuffext n Naftalin sɣur Pica Packaging Design Lab d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2020
Beautiful Life Aṭṭas n Tikci n Tuffext n Naftalin
sɣur Pica Packaging Design Lab
Amsaɣ: Beijing Lvsan Chemistry Co.Ltd.
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #89378Afeṣṣel
Ɣef Beautiful Life Aṭṭas n Tikci n Tuffext n Naftalin
Tudert Tucbiḥt d asuneɣ n tuffext yettuɣalen i tuzzya n naftalin i d-yettwaznuzun di Sin. Tuffext n naftalin tettwasel s ûḥeṛci, daymi tuget n ufaris deg ussuq ttemcabin gar-asen. Tudert Tucbiḥt tesseqdac lmedlul n tira tucbiḥt, ijeǧǧigen n uxux akked tugna i d-yettwarsem si tugniwin tiqburin tisinwiyin. Tanaggart n twaǧit tesɛa talɣa n tfrara, d azamul aqbuṛ n lbaraka. Aqbucen n uzrar yettwasnifel s tmanya n yiniten, ma d asuppu n warkas yettwaḥerreɣ yerna yettwazegzen s yiwzal. Aqbucen n uzrar yesseḥbas rriḥa yerna izmer ad yettwaḥrez ad yettwaseqdac tikkelt-nniḍen. Aḍebsi n daxel yeffren yesseɣlay ccɣel i warrac akken ur zmiren ara ad t-ldin.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Beautiful Life Aṭṭas n Tikci n Tuffext n Naftalin d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Beautiful Life Aṭṭas n Tikci n Tuffext n Naftalin ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Beautiful Life Aṭṭas n Tikci n Tuffext n Naftalin yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
- Tigejdiwin & Akemmus
- Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height - Tibzimin
- Packaging, China, Culture, Daily chemicals, Household, Mothball
- Tasnakta n Ufares
- 8-color tinplate printing
Carving on paper
Gilding over paper - Asewḥel n Usnulfu
- The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
- Anadi
- The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
- Aseḥbiber
- Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
- Tanzagt n Usenfar
- The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
- Tanila n Umahil
- The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
- Igmamen n Terbaɛt
- Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu - Imsuren n Tugniwin
- Shuwei Qi and Rijiang Wang, 2019.
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