Lidu Sorghum Baijiu Tazrewt n Yisebbat n Lidu Sorghum Baijiu sɣur Wen Liu and Bo Zheng d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2020
Lidu Sorghum Baijiu Tazrewt n Yisebbat n Lidu Sorghum Baijiu
sɣur Wen Liu and Bo Zheng
Amsaɣ: Shenzhen Oracle Creative Design Co., Ltd
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #89771Afeṣṣel
Ɣef Lidu Sorghum Baijiu Tazrewt n Yisebbat n Lidu Sorghum Baijiu
Aḍris n Tektabt: Lidu Sorghum Baijiu d asuffeɣ n tezrewt i yisebbat n ccrab n sorghum acinwa. Taqerɛet-agi tettwaxdem s zzujaj n crystal yettwasseskeṛ s wini azegzaw, ma d tabelɣest n taqerɛet d tin n uqerruy tesseqdac akaɣeḍ uzday aqbuṛ ara yesɛun taswiɛt. Aɣummu-nni yesdukel taqniṭert d lmakina n plastik, ma d tabewwaḍt n beṛṛa tettwaxdem s wakaɣeḍ uzday aberkan yesɛan tirawin n uḍfar d wurɣ akked uberkan. Tazrewt-agi tesɛa 70mm n lɣec, 70mm n tehri akked 260mm n teɣzi. Talɣa-nni tettwabna ɣef umgirred amenzu n taqerɛet, tettabaɛ azal amaynut asefsi. Isufaɣ ittwasemɣaren yesenqas asenhlek yerna yemṣada d lḥusun n imseqdacen imecṭaḥ n leɛmer.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Lidu Sorghum Baijiu Tazrewt n Yisebbat n Lidu Sorghum Baijiu d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Lidu Sorghum Baijiu Tazrewt n Yisebbat n Lidu Sorghum Baijiu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
- Tigejdiwin & Akemmus
- The packaging size is 70mm in length, 70mm in width and 260mm.
- Tibzimin
- Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
- Tasnakta n Ufares
- The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
- Asewḥel n Usnulfu
- It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
- Anadi
- In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
- Aseḥbiber
- The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
- Tanzagt n Usenfar
- The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
- Tanila n Umahil
- This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
- Igmamen n Terbaɛt
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang - Imsuren n Tugniwin
- Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018
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