Songhua River Rice Aɣeṭṭuf n Urum sɣur 33 and Branding Co., Ltd. d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2020
Songhua River Rice Aɣeṭṭuf n Urum
sɣur 33 and Branding Co., Ltd.
Amsaɣ: Sourceage
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #89941Afeṣṣel
Ɣef Songhua River Rice Aɣeṭṭuf n Urum
Songhua River Rice, d afaris n urum aɛlayen n tegrawt n wučči SOURCEAGE Food Group. Mi ara d-yaweḍ uɛeggal aɣelnaw acinwa aqbuṛ - Aɛeggal n Tefsut, smenyafen aɣeṭṭuf n urum s tẓuri akken ad t-id-ɛeddin d isefkan n uɛeggal n tefsut i yimeɣtiyen-nsen, ihi uẓunen agaman yesra ad yemmed akked tudert n lfeṛḥ n uɛeggal n tefsut, yesseḍher iferdisen udelsanen iqbuṛen icinyiyen akked unamek akʷay d yelhan.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Songhua River Rice Aɣeṭṭuf n Urum d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Songhua River Rice Aɣeṭṭuf n Urum ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
- Tigejdiwin & Akemmus
- Width 210mm x Depth 40mm x Height 160mm
- Tibzimin
- Package，China，Rice，Food，Festival，Cultural
- Tasnakta n Ufares
- The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
- Asewḥel n Usnulfu
- Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
- Anadi
- This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
- Aseḥbiber
- Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
- Tanzagt n Usenfar
- The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
- Tanila n Umahil
- By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
- Ibrivan
- Copyrights belong to 33 and branding, 2019.
- Igmamen n Terbaɛt
- Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li - Imsuren n Tugniwin
- Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.
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