Unto Communication Tool Tanekra n Tmagit Takumpanit sɣur Unto

Unto Communication Tool Tanekra n Tmagit Takumpanit sɣur Unto d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2020

Unto Communication Tool Tanekra n Tmagit Takumpanit

sɣur Unto

Amsaɣ: Unto

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #92669

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Unto Communication Tool Tanekra n Tmagit Takumpanit

Unto Communication Tool d anagraw n tmagit takumpanit yebnan around n tkarḍa n yisem yezmer ad tettwabḍa gar sin medden. Tkarḍa tesɛa lḥeǧm n 9 s 5.4 isantimitren, tettbeddil s snat n tikkal talɣut n unermes, yiwen uḥric yettwasiggel s uqelqil sennig wayeḍ. Izirig yettwarẓen yebḍa gar sin yiḥricen, ihi tkarḍa tezmer ad tettwakkes s tlemmast. Bab n tkarḍa yeṭṭaf aḥric yiwen yerna yefka wayeḍ, s wakka yiwet tkarḍa tezmer ad taweḍ ɣer unermes wis sin. Tamagit tesɛa daɣen isufaɣ n uɣmis n uwerqi d taplastikt tettwasiggel yettwakksen i uɛemmer n yisebtar.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Unto Communication Tool Tanekra n Tmagit Takumpanit d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Unto Communication Tool Tanekra n Tmagit Takumpanit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Tigejdiwin & Akemmus: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tibzimin: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Tasnakta n Ufares: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Asewḥel n Usnulfu: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Anadi: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Aseḥbiber: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Tanzagt n Usenfar: The project started in July till September 2019, in Taipei.
Tanila n Umahil: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Igmamen n Terbaɛt: Ming Hsi Chou
Ching Yi Angela Chang
Imsuren n Tugniwin: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.