Status Audio Talɣut n Umezruy sɣur Ryan Paonessa d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.
LbrunzAselɣu· 2020
Status Audio Talɣut n Umezruy
sɣur Ryan Paonessa
Amsaɣ: Ryan Paonessa Design
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aselɣu
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #98408Afeṣṣel
Ɣef Status Audio Talɣut n Umezruy
Status Audio d talɣut n umezruy i d-yettwaxedmen i tkebbanit n New York yesnulfun-d ineɣmisen n uslɣu iwumi qqaren "sinnig ɣer umsaɣ" (direct-to-consumer). Alugen (logotype) yettarra-d ammud n usiwel n taɣect, s wanda yal asekkil ineddem s abrid n uzaglal d wemruz i icudden. Ammud n taɣect yellan s wudem ifazen yettwaxdam daɣen d asekkil wis sin anda alugen ur yettwasra ara. Ini d ttbe' seddun talɣut tanaẓurt s umata deg uceṭṭeb, asmel, isallen s tira akked warrat n uslɣu. Ineɣmisen ur sɛin ara alugen, anagar tangalt tarmitant n ufaris, ayen i d-yesbeggnen tarrayt tawezlant akked wumi ilaq. Aceṭṭeb yettunefk-d s waṭas n teɣzi.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Status Audio Talɣut n Umezruy d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Status Audio Talɣut n Umezruy ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Status Audio Talɣut n Umezruy yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.
The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products. - Tigejdiwin & Akemmus
- The packaging shown is offered in a variety of sizes and iterations based on the product.
- Tibzimin
- graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
- Tasnakta n Ufares
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
- Asewḥel n Usnulfu
- Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
- Anadi
- The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
- Aseḥbiber
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
- Tanzagt n Usenfar
- This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
- Tanila n Umahil
- Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
- Igmamen n Terbaɛt
- Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son - Imsuren n Tugniwin
- Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.
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