Gujinggong Asesti sɣur Cheng Tian Sheng d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

DdhebAkemmus· 2020

Gujinggong Asesti

sɣur Cheng Tian Sheng

Amsaɣ: Yuto

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus

63,291

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #99904

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Gujinggong Asesti

Tiqsiḍin tigdudanin i d-icudden ugdud ttwaskanen deg uferdis, akked yilugan n uḍefṛu yesswan i d-ttwaṣeggmen s lɛinaya. Aḍefṛu yettwaḥetrem deg Ccinwa yerna yettmezzuy lehna. Deg wugdim-a, Aḍefṛu yeffeɣ-d iwakken ad yessew. Imi yejjbed-it lehwa, yettazzal i tqecwalt n lehwa, yerna tturennan-d iferdisen iqbuṛen am isigna, agemmaḍ, idurar d isafen, ayen i yettsebten tamsalt n lehwa n Gujing. Mi ara d-yeldi uqecwal, ad yili yiwen uswir n tferkit s yilugan iwakken taqecwalt ad tesɛu askan aṭuyan mi ara d-teldi.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Gujinggong Asesti d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Gujinggong Asesti ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Tigejdiwin & Akemmus: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Tibzimin: Liquor, tradition， Folk tradition，Illustration，nongovernmental
Tasnakta n Ufares: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Asewḥel n Usnulfu: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Anadi: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Aseḥbiber: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Tanzagt n Usenfar: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Tanila n Umahil: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Igmamen n Terbaɛt: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING