InterBrasil Logotype Redesign Ny nataon'i Mateus Matos Montenegro

Ny endrika InterBrasil Logotype Redesign Ny nataon'i Mateus Matos Montenegro dia mpandresy sarobidy amin'ny 2020 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VolafotsyGrafika· 2020

InterBrasil Logotype Redesign Ny

nataon'i Mateus Matos Montenegro

Mpanjifa: InterBrasil

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Grafika

60,987

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #86886

Jereo ny portfolio Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny InterBrasil Logotype Redesign Ny

Ny aingam-panahy ho an'ny famerenana indray sy ny famoronana ny marika dia ny fiovana amin'ny fanavaozana sy ny fampidirana ao anatin'ny kolontsain'ny orinasa. Ny famoronana fo dia mety tsy ho ivelany ivelan'ny marika ihany koa, manentana ny fiaraha-miasa miaraka amin'ny mpiasa, fa amin'ny mpanjifa ihany koa. Firaisana iraisana eo amin'ny tombontsoa, fanoloran-tena ary ny kalitaon'ny serivisy. Avy amin'ny endrika ka hatrany amin'ny loko, ny endrika vaovao dia nampiditra ny fo ho any amin'ny B sy ny fahasalamana ara-pahasalamana ao amin'ny T. Ny teny roa dia niara-nitaona teo afovoany ka nahatonga ny sary ho toy ny teny iray, famantarana tokana, mampiray ny R sy B in ny fo.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana InterBrasil Logotype Redesign Ny, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana InterBrasil Logotype Redesign Ny. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana InterBrasil Logotype Redesign Ny dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Refy & Fonosana: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Marika: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Teknolojia Famokarana: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Fanamby Endrika: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Fikarohana: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Aingam-panahy: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Faharetan'ny Tetikasa: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Fizotr'asa: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Mpikambana ao amin'ny Ekipa: Mateus Matos Montenegro