Ko te hoahoa Fil Tuakiri Waitohu nā Young Huale he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2020

Fil Tuakiri Waitohu

nā Young Huale

Kiritaki: By-Enjoy

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

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Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Fil Tuakiri Waitohu

Ko FIL he pūnaha tuakiri waitohu i hangaia mō tētahi toa e hoko ana i ngā kohinga a ngā kaihoahoa me ētahi atu taonga hoahoa. Ko te tikanga o te ingoa FIL, he "raina" i te reo Wīwī. He raina haere tonu e rere ana i waenganui o ngā reta e toru, nā reira ka mārama, ka kitea te whakaaro kei muri i te waitohu. Ka taea te whakaroa, te whakapoto rānei i te raina, ā, mā tēnei ka taea te whakamahi i te moko i ngā roa rerekē me ngā tūnga rerekē, engari ka mau tonu tētahi āhua kotahi. Ka whakamahia te tuakiri ki ngā tohu toa, ngā kāri pakihi, te whakakākahu, ngā tuhinga, ngā tapanga ingoa, ngā pēke ā-ringa me ngā taonga pepa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Fil Tuakiri Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Fil Tuakiri Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Fil Tuakiri Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Inenga & Pēketanga: Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
Tūtohu: Brand/visual system/logo/clothing/fashion/store/modern/design
Hangarau Whakanao: Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Wero Hoahoa: The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Rangahau: FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Whakaaweawe: The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Roanga o te Kaupapa: 2019.09
Rerenga Mahi: The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Ngā Mema o te Rōpū: Designer:
Young Huale
Hong Jing
Zheng Rong
Whakamana Whakaahua: Photographer:Zou Xunkai