Ko te hoahoa Nirvana Brand Tuakiri Umanga nā Viana Patricio Barbosa Neto he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2021

Nirvana Brand Tuakiri Umanga

nā Viana Patricio Barbosa Neto

Kiritaki: Viana Patricio

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

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Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Nirvana Brand Tuakiri Umanga

Ko Nirvana he tuakiri umanga i hangaia mō tētahi wāhi mō te whakaaro tapatahi me ngā rongoā katoa. Ko te hoahoa e ahu mai ana i ngā āhua hangahanga ngāwari kua whakaritea ki runga i tētahi pūnaha aho hei pupuri i te rite me te taurite. Ko te waitohu e honohono ana i te tohu mutunga kore, te puāwai rengarenga me tētahi tū whakaaro tapatahi. Ko te tae waina whero e pā ana ki ngā kākahu Puta, ā, ko te tae kōwhai e pā ana ki ngā whakapaipai e whakamahia ana i ngā whare karakia. I tuhia te tuakiri hei mahi toi vector, nō reira ka taea te whakaiti, te whakanui rānei o te waitohu me te kore ngaro o ngā taipitopito, ā, ka taea te whakamahi ki ngā pāpāho pūrongo me ngā pāpāho matihiko.

Te Whakamihi

Mō te A' Design Award Rino

Ko Nirvana Brand Tuakiri Umanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Nirvana Brand Tuakiri Umanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Nirvana Brand Tuakiri Umanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Inenga & Pēketanga: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Tūtohu: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Hangarau Whakanao: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Wero Hoahoa: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Rangahau: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Whakaaweawe: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Roanga o te Kaupapa: The project started in April 2020 and finished in June 2020 in Brazil.
Rerenga Mahi: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Whakamana Whakaahua: Pexels