Jiangmen Culture and Tourism Waitohu me te Tuakiritanga Waitohu nā EUCA Culture and Communications Co. Ltd.

Ko te hoahoa Jiangmen Culture and Tourism Waitohu me te Tuakiritanga Waitohu nā EUCA Culture and Communications Co. Ltd. he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2021

Jiangmen Culture and Tourism Waitohu me te Tuakiritanga Waitohu

nā EUCA Culture and Communications Co. Ltd.

Kiritaki: Jiangmen culture, tourism, radio, television and Sports Bureau

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

10,198

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #109973

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Jiangmen Culture and Tourism Waitohu me te Tuakiritanga Waitohu

He waitohu me he tuakiritanga waitohu i hangaia mō te wāhanga ahurea me te haerenga tāpoi o Jiangmen, he tāone i te Kāwanatanga o Guangdong i te tonga o Haina. Ka whakaawenga te waitohu e te pūāhua Hainamana tuku iho, arā a Men, e tohu ana i te kūwaha, me te hanganga o te arawhata whakamaharatanga. Ko ngā huānga i tangohia mai i te āhua o te tāone, i te hoahoanga whare, i te taonga tuku iho ahurea, i te whenua me ngā tipu o Jiangmen, kua whakakotahitia ki roto i te āhua kūwaha. Ko te koura mata e tohu ana i tētahi tāone whai rawa, engari he ngākau māhaki tonu. I whakawhanaketia he aratohu tuakiritanga waitohu hei tautoko i te whakamahinga rite tonu.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Jiangmen Culture and Tourism Waitohu me te Tuakiritanga Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Jiangmen Culture and Tourism Waitohu me te Tuakiritanga Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Jiangmen Culture and Tourism Waitohu me te Tuakiritanga Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Tūtohu: Branding, City, Culture and tourism, Logo design, Visual system
Wero Hoahoa: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Rangahau: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Whakaaweawe: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Roanga o te Kaupapa: June 2019 – April 2020, Shanghai, China
Rerenga Mahi: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Ngā Mema o te Rōpū: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Whakamana Whakaahua: Ellain Li, Grace Xu， Di Tang