Cafe Soul Tuakiri Ataata nā Mateus Matos Montenegro

Ko te hoahoa Cafe Soul Tuakiri Ataata nā Mateus Matos Montenegro he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2022

Cafe Soul Tuakiri Ataata

nā Mateus Matos Montenegro

Kiritaki: Cafe Tunico

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

11,750

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #117271

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Cafe Soul Tuakiri Ataata

Ko Cafe Soul he hoahoa tuakiri ataata me te putunga mō tētahi kaipakihi kawhe. E hangaia ana te kawhe mai i te kotahi rau ōrau pīni Arabica, ā, ka tukuna atu i runga i te utu ngāwari. Ka whakamahi te tuakiri i tētahi waitohu whakahiato ka taea ōna wāhanga te whakakotahi hei hanga i ngā kanohi me ngā ānau maha. He māmā, he taiohi hoki te reo ataata, e whāia ana kia toro atu ki ngā kaihoko hōu, ngā rangatahi hoki. Ka tāia te putunga mā te tukanga tae-whā me ngā tae Pantone e whā, ki runga i tētahi hanganga konumohau. Ko te tau whitu e tohu ana ki ngā mema whānau tokowhitu e whakahaere ana i te pāmu.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Cafe Soul Tuakiri Ataata te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Cafe Soul Tuakiri Ataata he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Cafe Soul Tuakiri Ataata i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Inenga & Pēketanga: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Tūtohu: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Hangarau Whakanao: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Wero Hoahoa: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Rangahau: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Whakaaweawe: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Roanga o te Kaupapa: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Rerenga Mahi: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Ngā Mema o te Rōpū: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha