Ko te hoahoa Math Alive Te Tohu Tohu nā Brand Core - Visang he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

KouraWhakairoiro· 2021

Math Alive Te Tohu Tohu

nā Brand Core - Visang

Kiritaki: VISANG Education Inc.

Kaitoa o te A' Design Award Koura i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #119111

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Math Alive Te Tohu Tohu

Ko nga kaupapa whakairoiro hihiri e whakarangatira ana i te awenga ako o te pangarau i roto i te taiao ako whakakotahi. Ko nga kauwhata parabolic mai i te pangarau i whakahihiko te hoahoa moko. Ko te reta A me te V e hono ana ki te raina haere tonu, e whakaatu ana i te taunekeneke i waenga i te kaiwhakaako me te akonga. E kawe ana i te korero e arahi ana a Math Alive i nga kaiwhakamahi kia noho hei tamariki mohio ki te pangarau. Ko nga tirohanga matua e tohu ana i te hurihanga o nga ariā pangarau waitara ki nga whakairoiro ahu-toru. Ko te wero ko te whakataurite i te waahi ngahau me te whakahihiri mo te hunga whakarongo ki te ngaiotanga hei tohu hangarau matauranga.

Te Whakamihi

Mō te A' Design Award Koura

Ko Math Alive Te Tohu Tohu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Math Alive Te Tohu Tohu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Math Alive Te Tohu Tohu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Inenga & Pēketanga: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tūtohu: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Hangarau Whakanao: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Wero Hoahoa: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Rangahau: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Whakaaweawe: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Roanga o te Kaupapa: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Rerenga Mahi: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Ngā Mema o te Rōpū: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Whakamana Whakaahua: Shutterstock, Clipart Korea