Bergtor Visual Identity Mahi Matua: Tuakiri Ataata nā Erika Baczo

Ko te hoahoa Bergtor Visual Identity Mahi Matua: Tuakiri Ataata nā Erika Baczo he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2021

Bergtor Visual Identity Mahi Matua: Tuakiri Ataata

nā Erika Baczo

Kiritaki: Bergtor

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

12,966

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #120088

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Bergtor Visual Identity Mahi Matua: Tuakiri Ataata

Kuputuhi Pukapuka: Ko Bergtor he tuakiri ataata i hangaia mo tetahi waitohu tatau karaehe. Ko te tuakiri e ahu mai ana i runga i tetahi punaha matiti pumau me tetahi huarahi tautuhi reta whakaiti. Kua tapirihia nga waahanga ahupūnga ki nga reta hei whakaahua i te tikanga o te ingoa. Ko te reta E kua whakakapia e nga ahua e toru i whakaarohia mai i nga raina matua o te tatau karaehe, e hanga ana i tetahi pikitograma ngawari. Ko te ata tae he wharu-rua o te pango me te kaakaariki hou, a ko Gotham te momotuhi matua. Kua tuhia te waitohu me te punaha ataata ki te whakatakotoranga vector, na reira ka taea te whakarite ki nga rahi rereke mo nga papaho matihiko me nga papaho tā.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Bergtor Visual Identity Mahi Matua: Tuakiri Ataata te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Bergtor Visual Identity Mahi Matua: Tuakiri Ataata he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Bergtor Visual Identity Mahi Matua: Tuakiri Ataata i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Inenga & Pēketanga: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Tūtohu: visual identity, modern, simple, timeless, feasibility, reliability
Hangarau Whakanao: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Wero Hoahoa: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Rangahau: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Whakaaweawe: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Roanga o te Kaupapa: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Rerenga Mahi: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Pātene: Copyrights belong to the CEO of the Bergtor company.
Ngā Mema o te Rōpū: Erika Baczó
Alpár Dávid
Whakamana Whakaahua: Credits to: Adobe stock - main image.