Chez Vous Tuakiri Waitohu nā Ruis Vargas

Ko te hoahoa Chez Vous Tuakiri Waitohu nā Ruis Vargas he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2021

Chez Vous Tuakiri Waitohu

nā Ruis Vargas

Kiritaki: Laika

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #120238

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Chez Vous Tuakiri Waitohu

Ko Chez Vous he tuakiri ataata i hangaia mō tētahi wharekai Belgian i São Paulo, Brazil. Ka whakamāoritia anōtia e te tuakiri ngā tohu Belgian, pērā i a Magritte, te Manneken Pis, te ua me ngā parai tuku iho, mā tētahi momo whakaahua māmā noa. Ko ngā tuhinga poto e whakauru ana i ngā rerekētanga o te reo ā-rohe o Belgian, e tāpiri ana i tētahi āhua whakakata ki ngā titonga whakairoiro. Ka whakamahia te tuakiri ki ngā tahua kai, ngā pānui, ngā papatohu, ngā mōkihi me ngā tīhāte, e whakakotahi ai te āhua ataata o te wharekai. Ka tāia ngā tahua kai me ngā pānui mā te offset me ngā tae CMYK, ā, ka tāia ngā tīhāte mā te matihiko.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Chez Vous Tuakiri Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Chez Vous Tuakiri Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Chez Vous Tuakiri Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Inenga & Pēketanga: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Tūtohu: Branding, Logotype, Package, label, illustration
Hangarau Whakanao: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Wero Hoahoa: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Rangahau: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Whakaaweawe: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Roanga o te Kaupapa: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Rerenga Mahi: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Pātene: Laika
Ngā Mema o te Rōpū: Ruis Vargas, Creative Director and Illustrator.
Whakamana Whakaahua: Ricardo Bassetti and Elias Gomes