R Gate Emblem Tohu Tuakiri Rangatōpū nā Riiid Inc.

Ko te hoahoa R Gate Emblem Tohu Tuakiri Rangatōpū nā Riiid Inc. he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2021

R Gate Emblem Tohu Tuakiri Rangatōpū

nā Riiid Inc.

Kiritaki: Riiid Inc.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

47,842

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #120723

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō R Gate Emblem Tohu Tuakiri Rangatōpū

Ko te R Gate Emblem he hoahoa tuakiri rangatōpū i waihangatia mō tētahi kamupene hangarau mātauranga. Kei runga i te tauira o te kōpuru kī te tohu. He āhua tōraro mā o te reta R e noho ana i roto i tētahi tapawhā puru hōhonu, ka hangaia hei kēti. He whakaahua kupu whakarite te kēti mō te tatau e huaki ana i te ao mātauranga, e tiritiri ana i ngā wheako ako hou. Ko te puru moana hōhonu te tae matua. Ko te reta R hoki te wāeke ine tuatahi mō tētahi momotuhi ōrite ki ngā taumaha e rua. Ka whakamahia te pūnaha tuakiri ki ngā rauemi tuihono me ngā rauemi tuimotu.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko R Gate Emblem Tohu Tuakiri Rangatōpū te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko R Gate Emblem Tohu Tuakiri Rangatōpū he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko R Gate Emblem Tohu Tuakiri Rangatōpū he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
Inenga & Pēketanga: The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
Tūtohu: AI, AI Ed, Education, Branding, CI
Hangarau Whakanao: With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
Wero Hoahoa: As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
Rangahau: Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
Whakaaweawe: Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
Roanga o te Kaupapa: The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
Rerenga Mahi: CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
Ngā Mema o te Rōpū: Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun