Fab Te Hoahoa Ahua Tauwhiro nā Tanya Dunaeva

Ko te hoahoa Fab Te Hoahoa Ahua Tauwhiro nā Tanya Dunaeva he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2021

Fab Te Hoahoa Ahua Tauwhiro

nā Tanya Dunaeva

Kiritaki: Tanya Dunaeva

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

41,798

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #121717

Ako Anō Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Fab Te Hoahoa Ahua Tauwhiro

Ko te papanga / FAB he Whakaaturanga o te Huahua Tonu. Ko te mahi nui ki te whakawhanake i te tuakiri whakakitenga ko te hanga i tetahi momo tuhi. Ko te momotuhi ohorere i whakamahia i roto i te hoahoa Ko te Ariā e whakaata ana i tetahi o nga karere matua o te whakaaturanga - he karanga ki te whakaiti i te kai i roto i te waahanga ahua, he karanga mo te kai tika. Ma te kauwhata, ka ahu mai te otinga i runga i te momo-whakawhiti o nga momotuhi takirua-he momotuhi ohorere me te momotuhi tuwhera ohorere, he rite ki nga kopa papanga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Fab Te Hoahoa Ahua Tauwhiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Fab Te Hoahoa Ahua Tauwhiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Fab Te Hoahoa Ahua Tauwhiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Fabric (FAB) is an Exhibition of Sustainable Fashion. The main task in developing the exhibition identity was to create a typographic style. The accidental font used in the design Concept reflects one of the central messages of the exhibition – a call to reduce consumption in the fashion sector, a call for reasonable consumption. Graphically, the solution is based on a cross-type of a pair of fonts-strictly grotesque and openwork accidental font, resembling the folds of fabric.
Inenga & Pēketanga: The Concept Identity of the exhibition is designed for many media: the design of the entrance group, posters and advertising on the streets of the city, navigation inside the exhibition space, information leaflets and the exhibition catalog, souvenir promotional products.
Tūtohu: Fashion, Concept design, identity, student, Tanya Dunaeva, Sustainable, Eco, Vegan, Exhibition, Russian Higher School of Economics, HSE Art and Design School, Leonid Slavin
Hangarau Whakanao: Collages, mock-ups in Adobe Photoshop are performed. Openwork letters in a light airy outfit lose it by half, while the functional component is preserved – the grapheme can be read quite easily. Typography is inspired by Cinema 4D lessons. Simple generative design tools allow achieving significant visual effects.
Wero Hoahoa: The difficulty of the work was that not all the fashion audience is ready to talk about the problems of Moderate consumption. This industry is still relatively new to the market and every step in drawing attention to this problem is very valuable, so the brighter and more convincing the overall design is, the more people it will be able to interest, engage and possibly change the situation in the future in the field of Moderate consumption.
Rangahau: Before starting the work, a small desk study was conducted, the purpose of which was to dive into the essence of the problem, analyze existing methods for solving the problem (who and how participates in the movement for Moderate consumption in the fashion industry) and form the main content of the future exhibition based on the collected data and analytical conclusions.
Whakaaweawe: The fashion industry is one of the largest contributors to environmental pollution, the second largest industrial polluter in the world. The dominance of Fast Fashion, when the largest fashion brands organize a race for the speed and cheapness of clothing production, leads to an increase in greenhouse gas emissions, encouraging the production of low-quality clothing with a short cycle of use, to scandals due to poor working conditions. The FAB exhibition tells about design trends in the field of sustainable fashion.
Roanga o te Kaupapa: Project is done at Russian Higher School of Economics as one of the students Projects and took about 3 weeks
Rerenga Mahi: Identity talks to fashion consumers in their language, she immediately declares that this exhibition is about fashion, but fashion is not quite ordinary, fashion is in the trend of Moderate consumption and thus it attracts attention to itself better, stands in a separate row from mass consumption, attracting the attention of opinion leaders among consumers and market leaders among production.
Ngā Mema o te Rōpū: Special thanks should be delivered to Russian Higher School of Economics (HSE Art and Design School) and personally to Leonid Slavin, head of Art direction MA Program.