Bank of England Tuakiri Ataata nā Matteo Ruisi and Peter McCabe

Ko te hoahoa Bank of England Tuakiri Ataata nā Matteo Ruisi and Peter McCabe he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2022

Bank of England Tuakiri Ataata

nā Matteo Ruisi and Peter McCabe

Kiritaki: Bank of England

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

39,547

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #138983

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Bank of England Tuakiri Ataata

Ko te hoahoa mō tētahi pūtea pokapū he mea nui te kimi i te taurite i waenga i ngā kōrero hangarau me ngā kōrero aroha, ngā hua ā-kaimahi, ngā whakawhitiwhitinga whānui whakauru, me te huhua o ngā ture. Ehara tēnei i te mea māmā ki te whakatutuki, ā, kei runga i ngā tukanga ā-roto nahanaha. Kua whakawhanakehia te tuakiri hou tahi me ngā tāngata e whakamahi ana i a ia, e whakataurite ana i ngā āhuatanga katoa o ngā whakawhitiwhitinga. E arotahi ana ki te toro atu ki te marea whānui ake me te huarahi wātea, tika, whakaraupapa, rerekē hoki. Kua whakamahia ēnei mātāpono matua hei aroro hoahoa mō ngā rawa ataata katoa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Bank of England Tuakiri Ataata te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Bank of England Tuakiri Ataata he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Bank of England Tuakiri Ataata he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Inenga & Pēketanga: Not applicable
Tūtohu: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Hangarau Whakanao: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Wero Hoahoa: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Rangahau: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Whakaaweawe: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Roanga o te Kaupapa: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Rerenga Mahi: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Ngā Mema o te Rōpū: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Whakamana Whakaahua: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.