Peke ki te ihirangi
Abstract Illustrations Te Kete Hoahoa Mo Nga Whakaahua Waitara nā Nargiza Usmanova

Ko te hoahoa Abstract Illustrations Te Kete Hoahoa Mo Nga Whakaahua Waitara nā Nargiza Usmanova he kaitoa whakahirahira o te 2022 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.


RinoWhakairoiro· 2022

Abstract Illustrations Te Kete Hoahoa Mo Nga Whakaahua Waitara

nā Nargiza Usmanova

Kiritaki: TELS Group

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

13,105

Ngā Tae

Te Hoahoa

Mō Abstract Illustrations Te Kete Hoahoa Mo Nga Whakaahua Waitara

Ko te faauru ki te hanga whakaahua ahurei mo te kete tohu tohu a-tau ko te rapu mo te wa roa mo te ahua motuhake. I hangaia e matou nga momo titonga okawa 10 me nga rarangi hihiko i roto i nga papanga rereke. Ko te rereketanga nui i roto i te kaupapa ko te hanga i nga whakaahua aria mo nga hua whakatairanga katoa. Ko nga whakaahua katoa he mea tuhi-a-ringa ki te tikanga gouache. Ko nga titonga okawa o te tae i roto i te ahua raina iti ka awhina i nga hua kia tu mai i etahi atu tauira whakataetae.

Te Whakamihi

Mō te A' Design Award Rino

Ko Abstract Illustrations Te Kete Hoahoa Mo Nga Whakaahua Waitara te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Abstract Illustrations Te Kete Hoahoa Mo Nga Whakaahua Waitara he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Abstract Illustrations Te Kete Hoahoa Mo Nga Whakaahua Waitara mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Inenga & Pēketanga
The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tūtohu
Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Hangarau Whakanao
In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Wero Hoahoa
The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Rangahau
The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Whakaaweawe
The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Roanga o te Kaupapa
The branding kit was created in 2019 for all needs in the 2020 year.
Rerenga Mahi
All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Pātene
© Nargiza Usmanova
© NUMZ Graphics
Ngā Mema o te Rōpū
Illustrator and Graphic Designer - Nargiza Usmanova
Whakamana Whakaahua
Illustrator and Graphic Designer - Nargiza Usmanova

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