GAAHK Inauguration Ceremony Hoahoatanga Whakaahua Matua nā Alex King

Ko te hoahoa GAAHK Inauguration Ceremony Hoahoatanga Whakaahua Matua nā Alex King he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2022

GAAHK Inauguration Ceremony Hoahoatanga Whakaahua Matua

nā Alex King

Kiritaki: Alex King

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #139741

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō GAAHK Inauguration Ceremony Hoahoatanga Whakaahua Matua

He hoahoatanga whakaahua matua tēnei i hangaia mō te tuhuratanga tuarua tekau o te Whakawhitinga o te Whakaurunga o te Roopu Toi Whakaahua o Hong Kong (GAAHK). Ko te whakaahua e ahu mai ana i te whakaranu mangumangu matihiko, i tukurua neke atu i te kotahi rau wā kia tutuki ai he whakatakotoranga tōkeke o te wāhi pai me te wāhi kore. E tohu ana te āhua ki tētahi kaimahi toi e ranu ana i ngā tae kanapa mō ngā mahi tā. Kua whakarōpūhia te hoahoatanga kia noho hei whakaahua matihiko, he papa tohu, he pukapuka kōrero, he kāri pōwhiri, he taonga mahara, me tētahi matapiki. Ko te uho o te pukapuka kōrero e whakamahi ana i te paparanga UV-ā-wāhi me te kiriata hiriwa me te kōura, nā reira ka taea te rongo ā-ringa i te mata.

Te Whakamihi

Mō te A' Design Award Parahi

Ko GAAHK Inauguration Ceremony Hoahoatanga Whakaahua Matua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko GAAHK Inauguration Ceremony Hoahoatanga Whakaahua Matua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a GAAHK Inauguration Ceremony Hoahoatanga Whakaahua Matua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
Inenga & Pēketanga: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
Tūtohu: key visual, print production, visual art, digital design, graphic art
Hangarau Whakanao: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
Wero Hoahoa: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
Rangahau: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
Whakaaweawe: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
Roanga o te Kaupapa: The project duration lasts for three months. This is a commercial project in Hong Kong.
Rerenga Mahi: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
Ngā Mema o te Rōpū: Designer: Alex King
Whakamana Whakaahua: Illustrator Alex King