Joy of Playing Te Whakaahua o te Waitohu nā Squared

Ko te hoahoa Joy of Playing Te Whakaahua o te Waitohu nā Squared he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2022

Joy of Playing Te Whakaahua o te Waitohu

nā Squared

Kiritaki: Balin

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

15,918

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #140424

Tūhura Ināianei Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Joy of Playing Te Whakaahua o te Waitohu

Ko Te Koa o te Tākaro he waitohu tuakiri i hangaia mō Balin, he kamupene e hanga taonga tākaro ana mā ngā tamariki. Ka whakauru te tuakiri i te waitohu, ngā rawa waitohu, te kōpaki me ngā tae me ngā āhua o ngā taonga tākaro me ngā tangata whakaari. He ngāwari te reo ataata, me ngā āhua ngāwari, he papatohu tae kua whakaitihia, me ngā whakaahua wai-tae. Kei tēnā kei tēnā tangata whakaari he ingoa me tētahi kōrero, e āwhina ana i ngā tamariki ki te hanga hononga kare-ā-roto. Ko ngā rawa kua tīpakohia ko te rākau, papa rākau papatahi, pepa, miro parauri taiao me ngā peita i ahu mai i te wai me te tipu.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Joy of Playing Te Whakaahua o te Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Joy of Playing Te Whakaahua o te Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Joy of Playing Te Whakaahua o te Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tūtohu: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Hangarau Whakanao: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Wero Hoahoa: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Rangahau: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Whakaaweawe: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Roanga o te Kaupapa: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Rerenga Mahi: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Ngā Mema o te Rōpū: Creative Director - Yana Okoliyska