Ko te hoahoa KK-Park Pūnaha Tohu Ārahi nā Yi Zhang he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2023

KK-Park Pūnaha Tohu Ārahi

nā Yi Zhang

Kiritaki: Value Design and Consulting (Shenzhen) Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

43,668

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #147431

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō KK-Park Pūnaha Tohu Ārahi

He pūnaha tohu ārahi a KK-Park mō tētahi poraka ahurea, whakangahau hoki i Yancheng, Haina. Ko te wāhi nei, he papa tākaro o mua, i whakahoutia hei wāhi mō te whakawhiti ahurea i waenga i a Haina me Kōrea ki te Tonga. Ka whakamāori anō te hoahoa i ngā āhuatanga o Kōrea, tae atu ki ngā rīpene o te kākahu tuku iho o Kōrea, te kaupapa tae tuku iho e mōhiotia ana ko Obangsaek, me ngā rerenga o ngā pū tuhi Kōrea. Ka whai ngā tohu i te ara porowhita rite ki te whītiki o te wāhi. Ka tū ngā tohu ārahi teitei ki te taha o ia tomokanga hei arataki i ngā manuhiri. He kōnukurangi piko ngā papa, i mahia i mua ka whakauruhia ki te wāhi.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko KK-Park Pūnaha Tohu Ārahi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko KK-Park Pūnaha Tohu Ārahi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko KK-Park Pūnaha Tohu Ārahi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
Inenga & Pēketanga: 2200mm x 500mm x 665mm/5mm thick stainless steel bending
Tūtohu: Signage, Commercial Street, public space, redevelopment, Culture
Hangarau Whakanao: The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
Wero Hoahoa: The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
Rangahau: The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
Whakaaweawe: Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges.
Roanga o te Kaupapa: Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China
Rerenga Mahi: Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
Ngā Mema o te Rōpū: Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer)
Whakamana Whakaahua: Updesign