Peke ki te ihirangi
Trip of Tea Whakaahua nā Yao Wu

Ko te hoahoa Trip of Tea Whakaahua nā Yao Wu he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.


HiriwaWhakairoiro· 2024

Trip of Tea Whakaahua

nā Yao Wu

Kiritaki: Beijing Wuyao Cultural and Creative Co. Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

107,915

Ngā Tae

Te Hoahoa

Mō Trip of Tea Whakaahua

He takirua whakaahua a Trip of Tea i hangaia mā tētahi kamupene tī Hainamana. I whakaaweawetia ngā mahi e rua e ngā ara kawe tī rongonui e rua o mua, ko te Ara Tī o ngā Maero Tekau Mano me te Ara Hiraka o te Moana. Ka puta tētahi hōiho i tangohia mai i te tohu o te kiritaki hei karere i ia ara. Ka rerekē te āhua o ia hōiho me te tauira i runga i tōna nohonga hōiho hei whakaata i ngā āhuatanga o te tāone, o te rohe rānei e ahu atu ana. Kua whakauruhia ngā whakaaturanga inu tī nō ngā whenua rerekē. I tāia ā-ringa ngā whakaahua ki runga i te papahiko, ā, ka whakatuwheratia hei kōrere taparaha e tika ana mō ngā pānui, ngā kāri poutāpeta me ētahi atu whakamahinga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Trip of Tea Whakaahua te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Trip of Tea Whakaahua he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Trip of Tea Whakaahua he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Inenga & Pēketanga
The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Tūtohu
illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Hangarau Whakanao
The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Wero Hoahoa
The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Rangahau
Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Whakaaweawe
The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Roanga o te Kaupapa
The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Ngā Mema o te Rōpū
Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao

Kaitautoko

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