Hand over Hand Tuakiri Waitohu nā Yiwen Zhang

Ko te hoahoa Hand over Hand Tuakiri Waitohu nā Yiwen Zhang he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2024

Hand over Hand Tuakiri Waitohu

nā Yiwen Zhang

Kiritaki: Hand over Hand

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #154975

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Hand over Hand Tuakiri Waitohu

He tuakiri waitohu a Hand over Hand i hangaia mō tētahi kaiwhakarato ratonga mātauranga motuhake. Ka pupuri tonu te tuakiri i ngā waahanga ringa tuhi-ā-ringa me te pukapuka o te waitohu tawhito hei pupuri i te aupikinga me te āhua motuhake. Ko Analogue, he momotuhi hōu me ōna kōpiko ngāwari me ngā hanga reta whai rerenga teitei, e tautoko ana i tētahi reo whakahoahoa, māmā te whakapā atu. Ko ngā tapahanga āhua porowhita me te tapawhā e hanga ana i tētahi hanganga taurite e whakaata ana i te kanorau ā-rohe me te kanorau ā-taupori. Ka whakamahia te pūnaha nei ki ngā pāpāho pāpori, whārangi ipurangi, pukapuka-ipurangi, panui i waho, moheni, kōpaki me ngā kāri pakihi.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Hand over Hand Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Hand over Hand Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Hand over Hand Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Inenga & Pēketanga: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tūtohu: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Hangarau Whakanao: Adobe Creative Suite, Figma as the main development tool for this project.
Wero Hoahoa: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Rangahau: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Whakaaweawe: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Roanga o te Kaupapa: The project started in July 2023 and finished in Sep 2023, in New York.
Rerenga Mahi: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Ngā Mema o te Rōpū: Yiwen Zhang - Creative Director, Brand Designer, Content Creator