Sabbioni Branding Whakatairanga Waitohu nā Paul Robb

Ko te hoahoa Sabbioni Branding Whakatairanga Waitohu nā Paul Robb he kaitoa whakahirahira o te 2024 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

KouraWhakairoiro· 2024

Sabbioni Branding Whakatairanga Waitohu

nā Paul Robb

Kiritaki: Grafiche Sabbioni

Kaitoa o te A' Design Award Koura i te Wāhanga Whakairoiro

317,876

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #157679

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Sabbioni Branding Whakatairanga Waitohu

I hiahia a Grafiche Sabbioni i tētahi tūnga waitohu hou hei whakanui i te 60 tau o te kamupene. I mahi tahi a Salt&Pepper me te kamupene ki te waihanga i ngā reo ataata hou-ao hei whakatairanga i tēnei tūāpapa nui, me te whakaatu i ngā āheinga o te waitohu i te toitūtanga me ngā tikanga tā tuku iho. I waihanga a Salt&Pepper i tētahi pūnaha waitohu hihiri, pakari, pai hoki, me te hanga i tētahi rārangi 100 ōrau toitū, mā te whakamahi i ngā ine wai-pūtake me te iti rawa o te para pepa hei whakatairanga i ngā uara matua o te kamupene.

Te Whakamihi

Mō te A' Design Award Koura

Ko Sabbioni Branding Whakatairanga Waitohu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Sabbioni Branding Whakatairanga Waitohu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Sabbioni Branding Whakatairanga Waitohu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
Inenga & Pēketanga: Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
Tūtohu: Branding
Hangarau Whakanao: Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
Wero Hoahoa: Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
Rangahau: The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
Whakaaweawe: The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
Roanga o te Kaupapa: September - December 2023 - Italy
Rerenga Mahi: The project was presented to the market in late 2023
Pātene: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Ngā Mema o te Rōpū: Paul Henry Robb
Moira Bartoloni
Whakamana Whakaahua: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023