Ko te hoahoa Atb Waitohu Umanga nā Chushan Design he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2024

Atb Waitohu Umanga

nā Chushan Design

Kiritaki: Shenzhen Chushan Design Culture Group Co., Ltd.

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #159833

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Atb Waitohu Umanga

Ko Atb tētahi waitohu umanga i hangaia mō tētahi kaihanga o nga arai mata, karaehe maro me nga peka whakamarumaru. Ko te tohu matua he āhua koriera ngāwari, kei ōna hoahoa kanohi ano hoki e whakaahua ana i te reta T, he tohu whakaaro ki te hangarau. Ko te āhua koriera e tohu ana i te kaha me te haumaru, i te wā ka whakaputa ake nga āhuatanga mokowā me te ao anamata i te ahurea hangarau o te waitohu. Kei runga te waitohu i nga āhua hangarau ngāwari. Ka taea te whakakotahi i nga āhua koriera e rua, ā, ka taea hoki te rerekē i ō rāua kare-a-roto, nā reira ka urutau te tuakiri ki te tini o nga pāpāho me nga rahinga.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Atb Waitohu Umanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Atb Waitohu Umanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Atb Waitohu Umanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
Inenga & Pēketanga: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tūtohu: Brand design, logo design, brand identity, fashion brand, geometric art, IP
Hangarau Whakanao: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
Wero Hoahoa: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
Rangahau: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
Whakaaweawe: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
Roanga o te Kaupapa: The project commenced in June 2023 in Shenzhen and was successfully completed in December
Rerenga Mahi: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
Ngā Mema o te Rōpū: Yin Peng
Li Linlin
Liu Xingyu
Whakamana Whakaahua: Chushan Design