Xuannao Master Cha Tuakiri Waitohu nā Chushan Design

Ko te hoahoa Xuannao Master Cha Tuakiri Waitohu nā Chushan Design he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2024

Xuannao Master Cha Tuakiri Waitohu

nā Chushan Design

Kiritaki: Shenzhen Chushan Design Culture Group Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

85,906

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #160263

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Xuannao Master Cha Tuakiri Waitohu

He tuakiri waitohu a Xuannao Master Cha i hangaia mō tētahi waitohu tī pupū nō Haina. E whakaatu ana te tohu i tētahi panda e mahi ana i te Qi Gong o Haina i raro i te pūāhua o te Qi, kua tuhia ki te tuhinga-ā-ringa karaka kanapa. Ko te āhua panda, ko Da Qi Xia tōna ingoa, he kanohi rangatira tōna, ā, e whakaari ana i te toa me te wairua hihiko. E hono ana ēnei āhuatanga ki ngā mirumiru o te tī. Mā te tuhinga-ā-ringa me te panda e whakapūmau ai te waitohu ki te ahurea o te Rāwhiti, ā, ka waia hoki te inu ki ngā kaihoko o te rohe. Kāore he rahi pūmau o te tohu, nō reira ka taea te urutau i ōna tū me tōna āwhata ki ia whakamahinga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Xuannao Master Cha Tuakiri Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Xuannao Master Cha Tuakiri Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Xuannao Master Cha Tuakiri Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Inenga & Pēketanga: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tūtohu: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Hangarau Whakanao: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Wero Hoahoa: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Rangahau: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Whakaaweawe: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Roanga o te Kaupapa: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Rerenga Mahi: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Ngā Mema o te Rōpū: Yin Peng
Li Linlin
Liu Xingyu
Whakamana Whakaahua: Chushan Design