The National Gallery Te Ahua Ohaoha nā Meng Chu Huang

Ko te hoahoa The National Gallery Te Ahua Ohaoha nā Meng Chu Huang he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2024

The National Gallery Te Ahua Ohaoha

nā Meng Chu Huang

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

15,518

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #160417

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō The National Gallery Te Ahua Ohaoha

Ko te National Gallery he ahua ohaoha i hangaia mō te whare pikitia motu o Rānana. Ko tēnei ahua e whakakapi ana i tētahi waitohu momotuhi anake ki tētahi tohu whakaahua motuhake. Ko te waitohu hou he anga L-rua i hangaia e ngā rārangi e whitu. Ko ngā rārangi e whitu e whakaatu ana i te kohinga peita, e whakapae ana mai i te rautau 13 ki te rautau 19. Ka noho mārama tonu te waitohu i te whānuitanga iti rawa o te 0.75 īnihi. Ko te kupu waitohu e whakanui ana i a Rānana kia pai ake ai te kitea i roto i ngā rapunga ipurangi. Ko te whāinga kia māmā ake ai te mōhiotia o te whare pikitia puta noa i te ao.

Te Whakamihi

Mō te A' Design Award Rino

Ko The National Gallery Te Ahua Ohaoha te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko The National Gallery Te Ahua Ohaoha he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a The National Gallery Te Ahua Ohaoha mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Inenga & Pēketanga: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Tūtohu: Identity Design, Meng Chu Huang, The National Gallery
Hangarau Whakanao: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Wero Hoahoa: Transform a typography-based logo into an iconic logo.
Rangahau: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Whakaaweawe: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Roanga o te Kaupapa: This project started in Feburary 2023 and finished in May 2023.
Rerenga Mahi: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Ngā Mema o te Rōpū: Meng Chu Huang
Whakamana Whakaahua: Meng Chu Huang, 2023