Seawool Kaupapa Waitohu nā Chungsheng Chen and Eddie Wang

Ko te hoahoa Seawool Kaupapa Waitohu nā Chungsheng Chen and Eddie Wang he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2024

Seawool Kaupapa Waitohu

nā Chungsheng Chen and Eddie Wang

Kiritaki: Tainan University of Technology/Product Design Deparment

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

14,446

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #160731

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Seawool Kaupapa Waitohu

Ko te waitohu e whakaranuranu ana i te āhuatanga me te toitūtanga, e whakaurua ana i ngā anga tio tāruatanga ki ngā tikanga ngaio me te kāhua ki te oranga o ia rā. Ko te tohu waitohu, e whakaaturia ana i ngā pū matua, e tohu ana i te wairua o te auahatanga haere tonu, ā, ko te pū-o takirua e tohu ana i te toitūtanga āmiomio, e tohu ana i te whakahounga toitū. Ko te hoahoa whānui e whakaputa ana i te tōrire, e tohu ana i te whai i te āhuatanga me te kounga. Ko te momotuhi paerewa e whakaurua ana i ngā āhuatanga o ngā ngaru me te nekehanga whakarunga, e whakaatu ana i tōna whakaute ki te taiao me te koke haere tonu. He hihiri te waitohu, he auahaha, ā, he kaihautū i roto i ngā ia āhuatanga me ngā ia taiao.

Te Whakamihi

Mō te A' Design Award Rino

Ko Seawool Kaupapa Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Seawool Kaupapa Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Seawool Kaupapa Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Inenga & Pēketanga: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Tūtohu: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Hangarau Whakanao: The Branding project all done in Adobe Illustrator and Photoshop software.
Wero Hoahoa: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Rangahau: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Whakaaweawe: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Roanga o te Kaupapa: The Branding project commenced in Sept.2022 and concluded in May,2023.
Rerenga Mahi: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Pātene: Trademark: Creative Tech Textile Co., Ltd.
Ngā Mema o te Rōpū: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Whakamana Whakaahua: All images copyright: Acdesign Associates International Co.,Ltd.