Al Mar Suites Waitohu nā Anna Paula Martinelli

Ko te hoahoa Al Mar Suites Waitohu nā Anna Paula Martinelli he kaitoa whakahirahira o te 2025 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2025

Al Mar Suites Waitohu

nā Anna Paula Martinelli

Kiritaki: Anna Martinelli

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #163387

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Al Mar Suites Waitohu

Ko te waitohu o Al Mar Suites e pā ana ki te toitūtanga, te āhua hou me te ngāwari o tēnei hōtera kounga e tū ana i Parahi. Ko ngā rārangi tōtika, o te wā hou e hāngai ana ki te waihanga o te hōtera, ā, i whakakotahihia ki te hoahoa taketake e tohu ana ki ngā ngaru o te moana, he mā, he tōtika tēnei waitohu, ā, ka whakaatu pai i te kare-ā-roto mārie me te māmā o tēnei takutai o Parahi. I kōwhiria hoki te tae oneone hei tohu ki te taiao, hei hāngai ki ngā āhuatanga whakapaipai, ātaahua katoa o te hōtera.

Te Whakamihi

Mō te A' Design Award Rino

Ko Al Mar Suites Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Al Mar Suites Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Al Mar Suites Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
Inenga & Pēketanga: Logo Development, applicable to any material.
Tūtohu: logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
Hangarau Whakanao: For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
Wero Hoahoa: The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
Rangahau: For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
Whakaaweawe: The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
Roanga o te Kaupapa: The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
Rerenga Mahi: The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
Ngā Mema o te Rōpū: Anna Martinelli
Whakamana Whakaahua: Photos Al Mar Suites