Texture Maker Whakahou Waitohu nā Texture Maker Enterprise Co. Ltd.

Ko te hoahoa Texture Maker Whakahou Waitohu nā Texture Maker Enterprise Co. Ltd. he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2025

Texture Maker Whakahou Waitohu

nā Texture Maker Enterprise Co. Ltd.

Kiritaki: Texture Maker Enterprise Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

84,066

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #165552

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Texture Maker Whakahou Waitohu

Ko Texture Maker, kua tū hei tohunga hoahoa āhua kai, kua whakahouhia anō tana rautaki waitohu me tōna tuakiri hei tautoko i te whanakenga ao whānui. I hangaia i runga i te pūtaiao kai me te mātauranga hoahoa, ko te pūnaha hou nei e whakaata ana i te whāinga kia waihanga hua tū motuhake me ngā kiritaki. Nā ngā marama o ngā kōrerorero hohonu me ngā rōpū waitohu o waho, e whakaatu ana i te kaha ki te ārahi i ngā ia, ki te tuku otinga kanorau, me te waihanga hua e whakaawe ana i ngā wheako kai whakahihiri, ohorere hoki, puta noa i te ao.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Texture Maker Whakahou Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Texture Maker Whakahou Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Texture Maker Whakahou Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Tūtohu: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Hangarau Whakanao: Adobe Creative Suite, Co-create Workshop
Wero Hoahoa: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Rangahau: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Whakaaweawe: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Roanga o te Kaupapa: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Rerenga Mahi: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Ngā Mema o te Rōpū: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Whakamana Whakaahua: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN