Rotary Sans Momotuhi nā Paul Robb and Moira Bartoloni

Ko te hoahoa Rotary Sans Momotuhi nā Paul Robb and Moira Bartoloni he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2025

Rotary Sans Momotuhi

nā Paul Robb and Moira Bartoloni

Kiritaki: S6 Foundry

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

85,885

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #167715

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Rotary Sans Momotuhi

Ko Rotary Sans he momotuhi OpenType kāore he pītiti, he hanganga āhuahanga tōna me ngā rerekētanga āhua iti. Kei roto ngā rua tā āhua pea hei āwhina i te māramatanga me te tāpiri i tētahi wāhanga tirohanga motuhake. Ka whakaratohia e te momotuhi tētahi huinga tohutuhi Rātini katoa, me ngā tohu whakakē me ngā hononga tohu, mō ngā whakamahinga momotuhi kanorau. Ko tōna hoahoa ka whakanui i te mārama me te pūmautanga, ka tika mō ngā horopaki pērā i te waitohu. Ka haere mai a Rotary Sans i roto i ngā taumaha me ngā kāhua maha, ka taea te whakamahi i ngā hōputu matihiko me te tā i te wā e hiahiatia ana te māramatanga me te āhua ōrite.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Rotary Sans Momotuhi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Rotary Sans Momotuhi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Rotary Sans Momotuhi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Inenga & Pēketanga: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Tūtohu: Type design, Typeface, Specimen
Hangarau Whakanao: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Wero Hoahoa: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Rangahau: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Whakaaweawe: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Roanga o te Kaupapa: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Rerenga Mahi: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Ngā Mema o te Rōpū: Paul Henry Robb
Moira Bartoloni
Whakamana Whakaahua: Paul Henry Robb