Playgo Tuakiri Waitohu Waka Kāpene Kāinga Nekeneke nā Chungsheng Chen, Carol Sen and Enyang Chen

Ko te hoahoa Playgo Tuakiri Waitohu Waka Kāpene Kāinga Nekeneke nā Chungsheng Chen, Carol Sen and Enyang Chen he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2025

Playgo Tuakiri Waitohu Waka Kāpene Kāinga Nekeneke

nā Chungsheng Chen, Carol Sen and Enyang Chen

Kiritaki: Tainan University of Technology/Product Design Department

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #168831

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Playgo Tuakiri Waitohu Waka Kāpene Kāinga Nekeneke

Ko Playgo he tuakiri waitohu i hangaia mō tētahi ratonga whakarerekē waka kāpene kāinga nekeneke. Ko te waitohu Playgo e whakakotahi ana i te karaka me te pango me te tā reta piko hei tohu i te whakatewhatewha me te pono. Ka whakamahia te tuakiri ki ngā kāri pakihi, ngā pēke tote, ngā kōpaki reta, ngā pane reta, ngā kōpaki, ngā tapa waka, tētahi paetukutuku me ngā pūkete pāpāho pāpori. E whakatakoto ana ngā aratohu i ngā rerenga tae, te wāhi ā-reta me te matotoru rārangi, ā, ko te teitei whakamahi iti rawa o te waitohu he 10 mm. E tautoko ana hoki te tuakiri i tētahi pūnaha tuku utu ā-ipurangi me tētahi wāhi whakaatu ā-tinana hei āwhina i ngā kaiwhakamahi ki te kōwhiri i ngā kōwhiringa whakarerekē.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Playgo Tuakiri Waitohu Waka Kāpene Kāinga Nekeneke te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Playgo Tuakiri Waitohu Waka Kāpene Kāinga Nekeneke he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Playgo Tuakiri Waitohu Waka Kāpene Kāinga Nekeneke i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
Inenga & Pēketanga: Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
Tūtohu: Branding, Visual Identity, Logo Design, Camper Van, Outdoor
Hangarau Whakanao: Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
Wero Hoahoa: The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market.
Rangahau: Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market.
Whakaaweawe: Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
Roanga o te Kaupapa: The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
Rerenga Mahi: Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention.
Pātene: acdesign associates International Co., Ltd.
Ngā Mema o te Rōpū: ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department
Whakamana Whakaahua: acdesign associates International Co., Ltd.