Ko te hoahoa Base Tuakiri Ahua nā Lance Francisco he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2025

Base Tuakiri Ahua

nā Lance Francisco

Kiritaki: Lance Francisco

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

12,232

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #169785

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Base Tuakiri Ahua

Ko Base he tuakiri ahua mō tētahi waitohu o ngā taonga karakia o Haina. Ka whakanohoia e te waitohu te reta b ki roto i tētahi hanganga whiri, i whakaawehia e te whiri here Haina, he toi ā-iwi tawhito e hono ana ki te kotahitanga me te waimarie. Ko ngā tauira whiri auau e whakaata ana i te āhua hurihuri o te whakapono. He kaupare kara mangu, whero me te kōura kua whakatikatikahia mō te whakamahinga pāpāho me te mamati. Kei roto i te pūnaha he waitohu āhei-whakarahi, he momotuhi waitohu, he tauira ritenga, te hoahoa kōhua me te pae tukutuku. Ko te whāinga kia noho tonu he take te tikanga tuku iho mō tētahi whakatipuranga hou.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Base Tuakiri Ahua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Base Tuakiri Ahua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Base Tuakiri Ahua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Base’ visual identity modernizes Chinese religious goods while staying true to cultural heritage. The logo subtly incorporates the letter "b" within a woven structure inspired by Chinese knotting, symbolizing continuity and legacy. Repetitive patterns reflect the cyclical nature of belief, where beginnings and endings are intertwined. A refined color palette of black, red, and gold balances elegance with tradition, creating a distinctive, meaningful, and contemporary brand presence.
Inenga & Pēketanga: The visual identity system includes a scalable logo, brand typography, custom woven-style patterns, and a defined color palette. Applications span digital and physical formats, including packaging, website design, business applications, and environmental branding. Typography is optimized for both print and screen, ensuring legibility. The packaging specifications adhere to material guidelines, balancing durability with environmental responsibility.
Tūtohu: Chinese religious goods, modern tradition, visual identity, cultural branding, packaging design, woven patterns, heritage meets modern, brand identity, Base Genesis, Singapore design
Hangarau Whakanao: The visual identity was developed using a combination of digital design and traditional cultural research. The logo and patterns were created using vector-based design software, ensuring precision and scalability. A modern woven-style graphic system was developed to mirror the cyclical nature of Chinese traditions. The color palette was carefully calibrated for both digital and print applications, maintaining consistency across packaging, website, and brand materials.
Wero Hoahoa: The main challenge was balancing cultural authenticity with modern aesthetics. Traditional religious goods often feature intricate, ornate designs, while contemporary branding leans toward minimalism. Finding a middle ground required deep research into historical motifs and modern design principles. Another challenge was ensuring the design resonated across generations, from older practitioners to younger consumers seeking a refined, meaningful connection to their heritage.
Rangahau: The research combined cultural studies, consumer insights, and material exploration. The objective was to modernize Chinese religious goods while respecting tradition. Methods included analyzing historical artifacts, conducting interviews with religious practitioners, and studying contemporary design trends. Insights revealed a gap in the market for a refined, modern approach. The resulting identity system bridges heritage and contemporary aesthetics, making traditional products relevant to today’s audience.
Whakaaweawe: The design draws inspiration from the intricate craft of Chinese knotting, an ancient folk art deeply rooted in Buddhism and Taoism, symbolizing unity and good fortune. This motif reflects the interconnectedness of tradition and modernity, aligning with Base' mission to preserve cultural heritage while adapting to contemporary design sensibilities. By reinterpreting traditional patterns with a modern aesthetic, the identity system bridges generations, ensuring cultural relevance.
Roanga o te Kaupapa: The project began in August 2024 and was developed in Shanghai, China for Singapore.
Rerenga Mahi: The identity system is designed for seamless integration across touchpoints, creating a cohesive brand experience. The woven pattern and color palette ensure immediate recognition, while the scalable logo adapts to various formats without losing clarity. The packaging enhances the ritual experience by balancing tradition with modern aesthetics, making religious goods more visually appealing and accessible for a new generation.