Piggy Express Te Hoahoa Kiripuaki Waitohu nā Du Qingyu and Dong Xiuxiu

Ko te hoahoa Piggy Express Te Hoahoa Kiripuaki Waitohu nā Du Qingyu and Dong Xiuxiu he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2026

Piggy Express Te Hoahoa Kiripuaki Waitohu

nā Du Qingyu and Dong Xiuxiu

Kiritaki: Piggy Express Creative Design Team

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

9,492

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #173387

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Piggy Express Te Hoahoa Kiripuaki Waitohu

He hoahoa kiripuaki waitohu a Piggy Express i waihangatia mō tētahi ratonga karanga waka. Ka whakawhanakehia e te kiripuaki te tohu poaka o te moko waitohu hei hoa haere atawhai. Mā te kaupapa tae kukū teitei e piki ai te kitea ā-karu mā te 42 ōrau, ā, mā te āhua motuhake e mau tonu ai te āhukahuka o te kiripuaki puta noa i ngā ao pāpāho katoa. Mā ngā whakahaerenga ataata e ārahi ana ngā kaiwhakamahi i ngā mahi pēnei i te whakawhitinga kaupene me te whai i te huarahi. I whakamahinehia te kiripuaki mā ngā rauna e toru tekau o te whakarerekētanga āhua, ā, i whakamātauhia ki ngā kaiwhakamahi neke atu i te kotahi rau i ngā tāone o Haina.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Piggy Express Te Hoahoa Kiripuaki Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Piggy Express Te Hoahoa Kiripuaki Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Piggy Express Te Hoahoa Kiripuaki Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Inenga & Pēketanga: The sizes depend of the media where it is applied
Tūtohu: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Hangarau Whakanao: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Wero Hoahoa: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Rangahau: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Whakaaweawe: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Roanga o te Kaupapa: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Rerenga Mahi: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Ngā Mema o te Rōpū: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Whakamana Whakaahua: Piggy Express