Threepointone Mahi Matua: Tuakiri Rangatōpū nā Jinlin Wang

Ko te hoahoa Threepointone Mahi Matua: Tuakiri Rangatōpū nā Jinlin Wang he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2026

Threepointone Mahi Matua: Tuakiri Rangatōpū

nā Jinlin Wang

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

8,301

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #180893

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Threepointone Mahi Matua: Tuakiri Rangatōpū

Kuputuhi Pukapuka: Ko Threepointone he pūnaha tuakiri rangatōpū i whakawhanakehia mō tētahi horopaki hoahoa ngā-ākoranga-maha. Ka hangaia te hoahoa mā te whakamahi i ngā huānga ataata taketake, tae atu ki te momotuhi taera-motuhake, ngā āhua āhuahanga, me tētahi paera tae kotahi kua herea. Mā te titonga hangaia me ngā hononga ōwehe kua whakahaeretia e tautuhi ana i tētahi reo ataata mārama, ōrite. Ka whakamahia te pūnaha puta noa i ngā whāititanga matihiko me te tā, e tautoko ana i te urutau, te tauine, me te haere tonu i te wā e pupuri tonu ana i te hototahitanga ataata i te roanga o te wā.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Threepointone Mahi Matua: Tuakiri Rangatōpū te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Threepointone Mahi Matua: Tuakiri Rangatōpū he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Threepointone Mahi Matua: Tuakiri Rangatōpū i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Threepointone Studio is a corporate identity system developed for a multidisciplinary design practice. Grounded in the rule of thirds, the identity is constructed from fundamental visual elements, including bespoke typography, geometric forms, and a restrained monochrome palette. By using fundamental design elements to articulate complex compositional principles, the system demonstrates clarity, precision, and usability while ensuring consistent expression across digital, print, and spatial applications.
Inenga & Pēketanga: The project consists of a corporate visual identity system designed for both digital and print applications. Digital assets were developed as scalable vector files to ensure resolution-independent performance across platforms. Printed corporate identity materials were designed to accommodate standard production formats, maintaining visual consistency through defined typographic scales, color specifications, and layout structures.
Tūtohu: Corporate identity, Visual identity, Graphic design, Brand system, Design principles, Brand communication
Hangarau Whakanao: The identity was developed through iterative visual exploration grounded in fundamental graphic design principles. Studies of typographic proportion, geometric structure, spatial hierarchy, and contrast relationships informed the system. These principles were tested and refined across digital and print applications to ensure clarity, consistency, usability, and long-term adaptability of the corporate identity.
Wero Hoahoa: The primary challenge was translating abstract design principles into a clear and functional identity without relying on decorative trends. Balancing conceptual depth with practical usability required continuous refinement to ensure the system remained accessible to diverse audiences. Limited reliance on color and stylistic devices increased the need for precision in typography, composition, and structure throughout the design process.
Rangahau: Type of Research: Qualitative and marketing research. Research Objectives: To understand competitors and differentiation. Methodology: Competitor and audience analysis. Data Collection and Research Tools Used: Online research. Participants or Experiments: Internal evaluation. Results, Insights and Impacts: Identity gaps were identified. Effect of the Research in Real-Life Phenomena such as Business, Society and Design Itself: The outcome supports clearer brand positioning.
Whakaaweawe: The project was inspired by the concept of pi as a universal representation of continuity, balance, and precision. This reference informed a foundational approach to design that prioritizes fundamental visual elements such as point, line, and surface. A restrained palette of black, white, and grey was selected to reinforce clarity and neutrality. Together, these decisions express the studio’s core values of harmony, empathy, and creativity through a structured and adaptable visual system.
Roanga o te Kaupapa: The project was initiated in December 2023 in Mountain View, California, and completed in March 2024 over a four-month development period. The work encompassed concept development, visual system exploration, and refinement of the corporate identity across digital and printed applications.
Rerenga Mahi: The identity uses fundamental design elements to clearly communicate the brand story and values. By avoiding reliance on color, the design remains accessible and acceptable to a wide range of age groups and audiences. This approach emphasizes purpose and meaning over decoration, allowing the brand to communicate consistently across digital and printed contexts while maintaining clarity and recognition.