Ko te hoahoa Feral Horses Brand Identity Mahi Tuatahi: Tuakiri Umanga nā Emanuele Grittini he kaitoa whakahirahira o te 2018 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2018

Feral Horses Brand Identity Mahi Tuatahi: Tuakiri Umanga

nā Emanuele Grittini

Kiritaki: Feral Horses

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #65397

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Feral Horses Brand Identity Mahi Tuatahi: Tuakiri Umanga

Kōrero Pukapuka: Ko te Tuakiri Waitohu o Feral Horses he tuakiri umanga i hangaia mō tētahi kamupene e mahi ana i te whāinga haumitanga toi o nāianei. E kōrero ana te tuakiri ki ngā hunga e toru: ko te hunga ngākaunui ki te toi, ko te hunga hokohoko ngaio, me te hunga whai kiko pukumahara. Ko tētahi pikitoka kotahi e whakakotahi ana i ngā taha toi me ngā taha pūtea o te waitohu. Ko te waitohu me ōna momo rerekē he tino tika i te pika-mō-pika, nō reira e mau tonu ana te tohu i te mārama me te māramatanga. I whakatauhia ngā tae mā te pūnaha Pantone, ā, i whakawhitihia ki te sRGB me te CMYK. Ka mahi pai ngā momotuhi i tīpakohia mō te ta me te mata mata rorohiko.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Feral Horses Brand Identity Mahi Tuatahi: Tuakiri Umanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Feral Horses Brand Identity Mahi Tuatahi: Tuakiri Umanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Feral Horses Brand Identity Mahi Tuatahi: Tuakiri Umanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Inenga & Pēketanga: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Tūtohu: art, investment, economy, financial, artist, artwork,
Hangarau Whakanao: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Wero Hoahoa: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Rangahau: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Whakaaweawe: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Roanga o te Kaupapa: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Rerenga Mahi: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.