Ko te hoahoa Yau Sik San Hoahoa Waitohu nā 1983Asia he kaitoa whakahirahira o te 2020 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2020

Yau Sik San Hoahoa Waitohu

nā 1983Asia

Kiritaki: 1983Asia

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

16,152

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #86955

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Yau Sik San Hoahoa Waitohu

Ko Yau Sik San he hoahoa waitohu i hangaia mō tētahi kaipakihi kai o Guangdong. Kua hangaia te tuakiri huri noa i te Atua o te Tunu Kai, he āhua nō ngā whakapono tawhito o Haina e hono ana ki te kākahu, te kai, te waimarie me te roa o te ora. Ka whakamahia te tuhi Haina (calligraphy) mō te ingoa waitohu hei whakaatu i te āhua ā-rohe o Guangdong. Ko ngā tapapa tae tuku iho e tautoko ana i te āhua ataata. Ka mahia te takai rā (packaging) mā te tā pukapuka motuhake, te UV, te whatu, te tā mahi hihiri (reactive printing) me te tā wera. Ko te whāinga kia whakaatuhia te kounga o te kai mā roto i tētahi kōrero ahurea.

Te Whakamihi

Mō te A' Design Award Rino

Ko Yau Sik San Hoahoa Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Yau Sik San Hoahoa Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Yau Sik San Hoahoa Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Inenga & Pēketanga: Specialty paper printing, UV, embroidery, reactive printing and hot stamping
Tūtohu: Package design, food, traditional culture, Asian design
Hangarau Whakanao: 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
Wero Hoahoa: God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
Rangahau: Chinese traditional culture
Whakaaweawe: Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
Roanga o te Kaupapa: When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
Rerenga Mahi: This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
Pātene: 1983ASIA
Ngā Mema o te Rōpū: Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu
Whakamana Whakaahua: 1983ASIA