Ko te hoahoa EXP Brasil Brand Ko Te Hoahoa Waitohu nā Mateus Matos Montenegro he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2020

EXP Brasil Brand Ko Te Hoahoa Waitohu

nā Mateus Matos Montenegro

Kiritaki: EXP Brasil

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #87730

Tūhura Ratonga Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō EXP Brasil Brand Ko Te Hoahoa Waitohu

Ko te hoahoa mo te waitohu EXP Brasil ka puta mai i nga kamupene o te mauahi o te kotahitanga me te whakahoahoa. Te whakauru i te ranunga i waenga i te hangarau me te hoahoa i roto i a raatau kaupapa penei i te koiora tari. Ko tetahi waahanga panui e tohu ana i te whakakotahitanga me te kaha o tenei kamupene. Ko te hoahoa o te reta X he totoka me te whakauru engari he maama me te hangarau. Ko te waitohu e tohu ana i te koiora o te umanga, me nga huanga i roto i nga reta, i te waahi pai me te kino e whakakotahi ana i te tangata me te hoahoa, takitahi me te whakaongaonga, ngawari me te hangarau, maamaa me te pakari, ngaio me te whaiaro.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko EXP Brasil Brand Ko Te Hoahoa Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko EXP Brasil Brand Ko Te Hoahoa Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko EXP Brasil Brand Ko Te Hoahoa Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Inenga & Pēketanga: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tūtohu: Architecture, brand, logotype, engineering, contruction, design
Hangarau Whakanao: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Wero Hoahoa: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Rangahau: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Whakaaweawe: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Roanga o te Kaupapa: The project started February 2018 and ended in January 2019
Rerenga Mahi: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Ngā Mema o te Rōpū: Mateus Matos Montenegro