Peke ki te ihirangi
Press Pukapuka Toi nā Tsuyoshi Omori

Ko te hoahoa Press Pukapuka Toi nā Tsuyoshi Omori he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.


ParahiWhakairoiro· 2020

Press Pukapuka Toi

nā Tsuyoshi Omori

Kiritaki: Mika Yamakoshi

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

13,172

Ngā Tae

Te Hoahoa

Mō Press Pukapuka Toi

I hoahoatia he pukapuka toi hei tirotiro i tetahi patai i whakaarahia e te kaitoi whakapaipai; ko ta matou tikanga whanaungatanga hinengaro he nui ake te whakawhirinaki i runga i te rapu ipurangi kaua ki a maatau ake wheako E 8 nga kohinga me nga kupu matua i ahu mai i te algorithm rapu whakaahua. Kei ia taa nga kupu nei ka taia motuhake ki runga pepa tiriti kia kitea ai e te kaimakitaki ko te kohinga noa, ko te whakaranu ranei me ona kupu matua.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Press Pukapuka Toi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Press Pukapuka Toi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Press Pukapuka Toi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
This art book features 8 collages and the keywords derived from the algorithm. The keywords are each printed separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords. Square paper allows the viewer to see the collage and words equally from 8 different angles. As typography, the title PRESS is creatively arranged in the seams, etc. to conjure the image of the roller printing machine that was used for making the collage.
Inenga & Pēketanga
Width 210mm x Height 210mm x Depth 10mm 40pages 100g
In this book, plain papers and tracing papers are alternately used.
Tūtohu
art book, jewelry art, PRESS, artificial intelligence, book design, graphic design
Hangarau Whakanao
Stretchy paper and acrylic paints were used in making collages with an aim to minimize personal taste or intention of the jewelry artist as much as possible. Also, keywords linked to each collage were obtained using the Google image search algorithm.
Wero Hoahoa
We printed the keywords derived from the algorithm separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords.

We used square paper as it allows the viewer to see the collage and words equally from 8 different angles.

Out of 40 collages, we carefully selected 8 collages in terms of its wide range of keywords and uniqueness in shape.
Rangahau
To explore a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities.
This art book presents the viewer an opportunity to see both abstract collages and the keywords derived from the algorithm, which makes them realize their act of seeing and associating is changing due to the rise of artificial intelligence.
Whakaaweawe
This art book was designed to feature the view of a jewelry artist who was confronted with a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities. She uploaded images of her own collage onto an image search engine to create a list of keywords through an algorithm. Will we blindly trust the search results? Or can we accept the differences, and find clues to develop a new way of seeing?
Roanga o te Kaupapa
The project started in February 2019 in Tokyo. As a deliverable, this art book was published on June 27, 2019.
Rerenga Mahi
This art book is already available online.
Just after its publication, we joined the Tokyo Art Book Fair 2019 in July. More exhibitions are coming soon.
Pātene
Copyrights belong to Mika Yamakoshi, 2019.
Ngā Mema o te Rōpū
Arte Director and Designer: Tsuyoshi Omori
Photographer: Takashi Hiramatsu
Translator: Marika Seo
Art work: Mika Yamakoshi
Whakamana Whakaahua
Image#1:Photographer Takashi Hiramatsu, 2019.
Image#2:Photographer Takashi Hiramatsu, 2019.
Image#3:Photographer Takashi Hiramatsu, 2019.
Image#4:Photographer Takashi Hiramatsu, 2019.
Image#5:Photographer Takashi Hiramatsu, 2019.

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