The Passion of the Card Leadlight Series Te Whakatairanga Whaiaro nā Rebecca Burt

Ko te hoahoa The Passion of the Card Leadlight Series Te Whakatairanga Whaiaro nā Rebecca Burt he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2020

The Passion of the Card Leadlight Series Te Whakatairanga Whaiaro

nā Rebecca Burt

Kiritaki: Flexicon

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

12,558

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #90602

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō The Passion of the Card Leadlight Series Te Whakatairanga Whaiaro

He ataahua nga matapihi karaihe maamaa i te wa o te ra i muri mai e te ra, he tikanga motuhake ano hoki hei whakaatu i tenei hoahoa me te raima. Ko enei kaari pakihi ka oti te hanga. Ko te mata hiraka i pania ki runga i te rakau kirihou maama ka maroke te tae kotahi i te wa kotahi. Ka whakamahia nga waahanga maamaa hei tae e wetewete ana i te kaha hoahoa o te kararehe. Ko tetahi hiri peariki me te UV overgloss e whakaoti ana i te huringa me te hanga i nga paanga kua puta. Ko te hoahoa ka tino haere mai ki te ora i te wa e mau ana nga kaari ki te matapihi.

Te Whakamihi

Mō te A' Design Award Parahi

Ko The Passion of the Card Leadlight Series Te Whakatairanga Whaiaro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko The Passion of the Card Leadlight Series Te Whakatairanga Whaiaro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a The Passion of the Card Leadlight Series Te Whakatairanga Whaiaro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Inenga & Pēketanga: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Tūtohu: Brand Identity, Business Card, Screenprinting, Graphic Design
Hangarau Whakanao: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Wero Hoahoa: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Rangahau: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Whakaaweawe: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Roanga o te Kaupapa: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Rerenga Mahi: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Ngā Mema o te Rōpū: Evan Reiman.
Whakamana Whakaahua: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography