Borboleta Pūnaha Waitohu nā Juan Eugenio Mallo Camera

Ko te hoahoa Borboleta Pūnaha Waitohu nā Juan Eugenio Mallo Camera he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2020

Borboleta Pūnaha Waitohu

nā Juan Eugenio Mallo Camera

Kiritaki: Balko Argentina S.a

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #91454

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Borboleta Pūnaha Waitohu

Ko Borboleta he pūnaha waitohu i hangaia mō ngā whatunga teihana penehīni e rua nā te rōpū rangatira kotahi i Parahi. Kei te mahi a Dislub ki te tuawhenua raki-mā-rāwhiti, ā, kei te mahi a Equador ki te raki, ā, ka mau tonu ngā whatunga e rua i ō rāua ake ingoa. He tohu tiritahi i te āhua o te pūrerehua e hono ana i ngā waitohu e rua. E tohu ana te pūrerehua ki te panonitanga me te whakahoutanga, ā, ko tōna ahua hoki e whakaaro ana ki te tātai o te rohe o Parahi. E toru ngā tae e whakamahia ana, kotahi mō ia kamupene, ā, ko te tuatoru mō tō rāua whakakotahitanga. Kua hangaia te moko ki runga i te matiti kōtaha-ā-waeine.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Borboleta Pūnaha Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Borboleta Pūnaha Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Borboleta Pūnaha Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Inenga & Pēketanga: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tūtohu: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Hangarau Whakanao: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Wero Hoahoa: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Rangahau: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Whakaaweawe: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Roanga o te Kaupapa: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Rerenga Mahi: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Ngā Mema o te Rōpū: Juan Eugenio Mallo Camera
Diego Adrián Beas