Coreintive Tuakiri Rangatōpū nā Donggyun Kang

Ko te hoahoa Coreintive Tuakiri Rangatōpū nā Donggyun Kang he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2020

Coreintive Tuakiri Rangatōpū

nā Donggyun Kang

Kiritaki: Coreintive

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

49,646

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #91595

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Coreintive Tuakiri Rangatōpū

Ko Coreintive he hoahoa tuakiri rangatōpū i hangaia mō tētahi tari hoahoa. Ko te ingoa he whakapotonga o Core in Creative. I roto i te tohu kupu, ka whakaatahia te reta whakamutunga E, ka honoa ki te reta tuatahi C hei hanga i te āhua taiepa. Ka whakanohoa he porowhita ki roto i te taiepa hei tohu i te matū e mau ana. Ko te porowhita e tohu ana i ngā uara pēnei i te āheinga, te ahurei, te tāwariwari me te whakauru. Ka hangaia te tuakiri ki runga i ngā reo tauira e toru e ahu mai ana i ngā reta C, O me E. I whakaotia te kaupapa ki te Rīpapara o Kōrea.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Coreintive Tuakiri Rangatōpū te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Coreintive Tuakiri Rangatōpū he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Coreintive Tuakiri Rangatōpū he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
Inenga & Pēketanga: Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O
Tūtohu: Core, Value, Communication, Creative, Branding, Identity
Hangarau Whakanao: We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
Wero Hoahoa: We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
Rangahau: To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.
Whakaaweawe: Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
Roanga o te Kaupapa: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Rerenga Mahi: Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
Ngā Mema o te Rōpū: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim