13 International Cultural Media Tuakiri Tohu Rangatira nā Creator Strategic Marketing Co., Ltd

Ko te hoahoa 13 International Cultural Media Tuakiri Tohu Rangatira nā Creator Strategic Marketing Co., Ltd he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2020

13 International Cultural Media Tuakiri Tohu Rangatira

nā Creator Strategic Marketing Co., Ltd

Kiritaki: CREATOR Strategic Marketing Co., Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #92411

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō 13 International Cultural Media Tuakiri Tohu Rangatira

He kupu Pukapuka: Ko te 13 International Cultural Media he tuakiri tohu rangatira i hangaia mō tētahi kamupene whakaputa pāpāho maha e mahi ana i ngā hōtaka pouaka whakaata, kiriata, whakawhanaketanga ahurea me te auahatanga, me te whakangahau. Ko te waitohu e ahu mai ana i te kupu Thirteen, i tāia ki ngā tuhi peita-ā-ringa e whakaatu ana i te hihiko me te taumaha. Kua tāpirihia te nama Arapi 13 hei whakanui, e pā ana ki tētahi kōrero whai kiko mō te whakaturanga o te kamupene. Ko te pango me te kōura ngā tae matua, i tīpakohia hei tohu i te mātauranga me te āhua ao whānui. Ki runga i ngā kōpaki reta me ngā taputapu tuhituhi, kua kotia me te whakanuia te waitohu hei whakanui i te āhua kitea.

Te Whakamihi

Mō te A' Design Award Parahi

Ko 13 International Cultural Media Tuakiri Tohu Rangatira te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko 13 International Cultural Media Tuakiri Tohu Rangatira he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a 13 International Cultural Media Tuakiri Tohu Rangatira i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Inenga & Pēketanga: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Tūtohu: branding, identity, entertainment, multimedia, creative
Hangarau Whakanao: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Wero Hoahoa: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Rangahau: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Whakaaweawe: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Roanga o te Kaupapa: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Rerenga Mahi: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Ngā Mema o te Rōpū: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh