Unto Communication Tool Whakaahuatanga Umanga nā Unto

Ko te hoahoa Unto Communication Tool Whakaahuatanga Umanga nā Unto he kaitoa whakahirahira o te 2020 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2020

Unto Communication Tool Whakaahuatanga Umanga

nā Unto

Kiritaki: Unto

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

11,503

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #92669

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Unto Communication Tool Whakaahuatanga Umanga

Ko Unto Communication Tool he pūnaha whakaahuatanga umanga i hangaia hei karariki ingoa e taea ana te tiri. E 9 mai i te 5.4 henimita te rahi o te karariki, e mau ana i nga korero whakapā kotahi kua tuhia rua, kotahi poraka i taia whakamuri i runga ake i tera atu. He raina kōwhiti tapahi tīwhiri e wehe ana i nga poraka e rua, na reira ka taea te haehae te karariki kia rua wāhanga. Ka pupuri te kaipupuri i tētahi wāhanga, ka hoatu i tētahi atu wāhanga, e taea ai e tētahi karariki kotahi te tae atu ki te tuarua o nga kaipā. Kei roto ano i te whakaahuatanga he pukapuka rīpoata pepa nuipepa me te kōpaki mowhiti purupuru kua taia mo te takotoranga.

Te Whakamihi

Mō te A' Design Award Rino

Ko Unto Communication Tool Whakaahuatanga Umanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Unto Communication Tool Whakaahuatanga Umanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Unto Communication Tool Whakaahuatanga Umanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Inenga & Pēketanga: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tūtohu: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Hangarau Whakanao: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Wero Hoahoa: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Rangahau: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Whakaaweawe: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Roanga o te Kaupapa: The project started in July till September 2019, in Taipei.
Rerenga Mahi: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Ngā Mema o te Rōpū: Ming Hsi Chou
Ching Yi Angela Chang
Whakamana Whakaahua: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.