Avgoulakia Kete Hokohoko nā Antonia Skaraki

Ko te hoahoa Avgoulakia Kete Hokohoko nā Antonia Skaraki he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2021

Avgoulakia Kete Hokohoko

nā Antonia Skaraki

Kiritaki: Zouras Farm

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #94660

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Avgoulakia Kete Hokohoko

Ko tēhea i tīmata tuatahi: te heihei, te hua rānei? Ko te pātai tuatahi tēnā e whakautua ana i te nuinga o te wā, engari i tēnei take, he pātai anō kē. Mēnā e hiahia ana koe ki te wheako i tētahi hua tūturu i roto i tētahi āhua ohorere, rerekē hoki, he aha tāu e hiahia ai? Nā, tuatahi rawa atu, he whakaaturanga ohorere ka tū whakahī. Ko tēnā te mea i hangaia mō te tohu Avgoulakia, mā te ariā auaha ka taea te whakaatu i te ahurei o te tohu i roto i te āhua hou, rerekē, tākaro hoki.

Te Whakamihi

Mō te A' Design Award Rino

Ko Avgoulakia Kete Hokohoko te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Avgoulakia Kete Hokohoko he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Avgoulakia Kete Hokohoko mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Inenga & Pēketanga: kit: paper, 479 x 1157 (mm)
Tūtohu: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Hangarau Whakanao: Paper. Environmentally friendly.
Wero Hoahoa: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Rangahau: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Whakaaweawe: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Roanga o te Kaupapa: The project began in 2018 and finished in 2019 in Athens, Greece.
Rerenga Mahi: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Ngā Mema o te Rōpū: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Whakamana Whakaahua: A.S. Advertising, 2019