Gan Song Waitohu Ahua Waitohu Umanga nā Biwei Zhu

Ko te hoahoa Gan Song Waitohu Ahua Waitohu Umanga nā Biwei Zhu he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2020

Gan Song Waitohu Ahua Waitohu Umanga

nā Biwei Zhu

Kiritaki: Gan Song

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #98901

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Gan Song Waitohu Ahua Waitohu Umanga

Ko Gan Song he waitohu ahua waitohu umanga i hangaia mō tētahi waitohu motuhake nō te rohe o Mayang i Haina. Ko te hoahoatanga i whakaawehia e te whenua ā-rohe me te ahurea Miao. Ko ngā rārangi angiangi, he rerekē te matotoru, e hanga ana i te āhua o ngā maunga me te Awa o Jinjiang. Ko tētahi kōtiro ataata e mau ana i te kākahu Miao e tohu ana i te hauhaketanga me te tūmanako. Ka whakamahia te waitohu ki ngā pukapuka pārongo, kāri, kōpaki, takotoranga rawa me te whakatairanga i waho, mā te tā kōpani, te whakairo, te tapahi haser me te whakakōura. Ko ngā tauira katoa kua whakarōpūtia (vectorized), nō reira ka taea te tā i te waitohu ki tētahi rahinga ake.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Gan Song Waitohu Ahua Waitohu Umanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Gan Song Waitohu Ahua Waitohu Umanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Gan Song Waitohu Ahua Waitohu Umanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Inenga & Pēketanga: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Tūtohu: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Hangarau Whakanao: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Wero Hoahoa: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Rangahau: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Whakaaweawe: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Roanga o te Kaupapa: The project started and finished in 2019 in Changsha City,China
Rerenga Mahi: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Pātene: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Ngā Mema o te Rōpū: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Whakamana Whakaahua: Wilbur Studio