Miltos Mahi Matua: Tuakiri Waitohu, Whakakīnaki nā Yuta Takahashi

Ko te hoahoa Miltos Mahi Matua: Tuakiri Waitohu, Whakakīnaki nā Yuta Takahashi he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2020

Miltos Mahi Matua: Tuakiri Waitohu, Whakakīnaki

nā Yuta Takahashi

Kiritaki: Miltos

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

50,553

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #99373

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Miltos Mahi Matua: Tuakiri Waitohu, Whakakīnaki

Ko Miltos he hoahoa tuakiri waitohu me te whakakīnaki mō tētahi waitohu tiakarete. Ka toro te ariā mai i te whakaaro pīni-ki-pāra ki tētahi huarahi rākau-ki-pāra e whakanui ana i te kakara o te kākao. He pepa pai kikorangi pōuri te whakakīnaki me te tukatuka whakakanapa, he wanihi e whakaatu ana i tētahi tauira hiraka me te tāhūtanga hiraka koura. Ka tūwhera te kēhi pēnei i te uhi o tētahi pukapuka, ā, ka mau ki tētahi kāri tūtohi reka e whakamārama ana i ia reka i te taipitopito, pērā i te mahi mō te wāina. Ka ahu te pouaka whiriwhiri i te āhua o tētahi whata pukapuka. Ka tautoko te hoahoa i tētahi wheako waitohu marino mō ngā pakeke.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Miltos Mahi Matua: Tuakiri Waitohu, Whakakīnaki te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Miltos Mahi Matua: Tuakiri Waitohu, Whakakīnaki he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Miltos Mahi Matua: Tuakiri Waitohu, Whakakīnaki he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Inenga & Pēketanga: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Tūtohu: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Hangarau Whakanao: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Wero Hoahoa: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Rangahau: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Whakaaweawe: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Roanga o te Kaupapa: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Rerenga Mahi: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Pātene: Copyrights belong to Yuta Takahashi, 2020
Ngā Mema o te Rōpū: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Whakamana Whakaahua: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020