Bomapp Hoahoa Tuakiri Waitohu nā Taiyoon Lee

Ko te hoahoa Bomapp Hoahoa Tuakiri Waitohu nā Taiyoon Lee he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2020

Bomapp Hoahoa Tuakiri Waitohu

nā Taiyoon Lee

Kiritaki: Bomapp

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

19,558

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #99409

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Bomapp Hoahoa Tuakiri Waitohu

Ko Bomapp he hoahoa tuakiri waitohu i hangaia mō tētahi kamupene hangarau inihua. Ko te ingoa Bomapp e whakakotahi ana i te kupu boheom, te kupu Koreana mō te inihua, me te kupu map. Ko te tohu, ngā whakaahua tauira me te hoahoa whānui e whakaputa ana i te whakaaro o te awhi, e whakapakari ana i te tuakiri waitohu. Kei roto i te logotype te reta B, i tuhia kia whakaata i te ōwehenga koura. Ka whakamahia te ahupūngao tino tika hei whakaputa i te whakapono me te ngaiotanga, ngā uara matua o te umanga inihua. Ka puta te waitohu i te tae kotahi, kikorangi rānei mā, kei runga i te papamuri.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Bomapp Hoahoa Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Bomapp Hoahoa Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Bomapp Hoahoa Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Inenga & Pēketanga: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Tūtohu: Bomapp , insurance, finance, branding
Hangarau Whakanao: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Wero Hoahoa: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Rangahau: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Whakaaweawe: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Roanga o te Kaupapa: 10.01.2019 - 09.04.2020 / Seoul, Korea
Rerenga Mahi: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Ngā Mema o te Rōpū: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim