Pinna Olive Oils Ibirango na Giovanni Murgia

Umushinga Pinna Olive Oils Ibirango wa Giovanni Murgia ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2023

Pinna Olive Oils Ibirango

na Giovanni Murgia

Umukiriya: Fratelli Pinna

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

14,198

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #150744

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Pinna Olive Oils Ibirango

Igishushanyo cyamacupa yamavuta ya elayo gifite isura ntoya kandi isukuye, irangwa gusa no gutandukanya cyane hagati yera yumucupa namabara yatoranijwe yibintu kuri label. Uyu mushinga ugamije gukora igishushanyo cya none, gito kandi gishimishije cyohereza icyerekezo cya Fratelli Pinna, uburinganire hagati yindangagaciro zo guhanga udushya nakamaro ko gushinga imizi kubutaka. Uku guhuriza hamwe gutandukanwa gutangwa binyuze mu mvugo ngereranyo ihumekwa nakazi kakozwe nuwashushanyaga Sardiniya numuhanzi Eugenio Tavolara.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Pinna Olive Oils Ibirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Pinna Olive Oils Ibirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Pinna Olive Oils Ibirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Ibipimo n'Ipaki: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Ibibazo Fatizo: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Ikoranabuhanga ryo Guteza Imbere: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Ikibazo cy'Ishusho: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Ubushakashatsi: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Ibyatumye Habaho: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Igihe cy'Umushinga: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Uburyo bw'Imikorere: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Abagize Itsinda: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Abafotoye: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023